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Marketing Monday: Fruit of the Loom

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Fruit of the Loom has had some really terrific ad campaigns over the last few years. This one about appropriate underwear gift-giving cracked me up with its poignancy when it first hit the small screen a couple years back. (Raise your hand if you're a married, 30-something woman whose mother still gives you undies at Christmas.) (Hi, Mom.)

Fruit Of The Loom Adverts & Commercials Archive Rules of Underwear Giving Underwear as a gift is intimate, given only by those who love you. Underwear for the holidays is a tradition, a family ritual. When you give underwear to someone, it's almost like saying: "Hey, I'm thinking about you in your underwear."

More recently, this ad makes me laugh every time it pops up. The thing with clever marketing is that if it doesn't help you remember the brand or product, what's the point? Fruit of the Loom nails it because they manage to be funny, memorable, and brand-appropriate while highlighting the features of the product. No easy feat for many brands, but particularly impressive when marketing unmentionables.

Enjoy!

Fruit of the Loom Breathable Underwear will keep you cool even in the most awkward situation.

Bonus: these aren't bad, either.

Fruit of the Loom has created men's Breathable Underwear to solve that classic guy problem -- overheating. Using micro-mesh fabric that promotes air flow and keeps guys cool made solving the problem easy. Deciding what to call the boxer briefs was the real challenge.
Fruit of the Loom has created men's Breathable underwear to solve that classic guy problem -- overheating. Using micro-mesh fabric that promotes air flow and keeps guys cool made solving the problem easy. Deciding what to call the boxer briefs was the real challenge.
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Friday Find: Five Ring Fever

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Oh, the Olympics. I LOVE THE OLYMPICS ALL CAPS. The opening ceremonies! The pageantry! Memories of the ceremonies as a kid! An excuse to eat foods of the host country! Bob Costas and his wonky eye! Join me in enjoying a few Olympic-y things in the lead-up to the opening ceremonies next week.

1) I shared this video on my Twitter page, but it bears sharing again. It features so many things I care deeply about—an infectious beat, dancing, diversity of body types, silliness.

Both our summer and winter athletes are excited for the Rio 2016 Olympic Games and are dancing their way to the big event! Team USA: http://www.TeamUSA.org/ Subscribe to Team USA: http://YouTube.com/TeamUSA Follow Team USA: https://Twitter.com/TeamUSA Like Team USA: http://Facebook.com/TeamUSA Add us to your circle on Google Plus: https://plus.google.com/+TeamUSA Founded in 1894 and headquartered in Colorado Springs, CO, the United States Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States.

2) This will be my first Olympics as a rower! I'm so excited to keep tabs on rowing in Rio, and in order to warm up and really reinforce your appreciation of it, I highly recommend this video. (You know I love James Corden.)

3) Gotta give a shout to my all-time favorite Olympic sport, number one in my heart forever, gymnastics. I will never forget the 1996 team. Also known as the original #SquadGoals.

God bless you, YouTube.

The repeated references to the athletes on the team as "little girls" is a bit creepy, IMO, so heads up.

I was 11 years old for the 1992 Olympics, and I spent the duration practicing my handstands in the living room and round offs and back walkovers and aerial cartwheels outside and wishing fervently that I could somehow turn into Kim Zmeskal or Shannon Miller (those scrunchies) or Dominique Dawes.

4) And finally, GIFs. I love GIFs. Such an important part of my personal brand. Twitter's Giphy keyboard has some great Olympic choices right now.

PS - Remember when I said that I'd tell you how you can get me to make you that mushroom goat cheese pasta? Well, I'm sad to say I have to miss the opening ceremonies next week, but glad to say I have to miss the opening ceremonies next week for a fantastic event I've been working on—and you're invited. Come join us at my rowing club (bringing it full circle) for a wine tasting and food pairing! I will, indeed, be making that pasta. Tickets are here. It promises to be a wonderful event, and I hope to see you there!