I collaborate with executives on content, voice, and tone, and present work for feedback and approval. This includes everything from crisis communications to event scripts to fundraising campaigns.
Here’s the email I wrote on behalf of the CEO announcing the San Diego Zoo Wildlife Alliance rebrand in March 2021. This went to 400,000+ members, donors, and subscribers around the world, and was part of a larger rebranding campaign I worked on that garnered over 17 billion impressions worldwide. In the first 7 months, brand recognition increased by 30%.
The following email went to the same audience in conjunction with the press release announcing that gorillas at the Safari Park tested positive for COVID-19. It was the first documented case of the virus in great apes.
I frequently write fundraising appeals on behalf of executives in their individual voices. This email raised $30,000 in under a week.
I also write assorted collateral on their behalf.
