Marketing Monday: Let's Go

Happy New Year!

Ah, January. Ye of resolutions, leftover holiday treats, the last scraps of Christmas cheer lingering like unwanted party guests. I love a chance for a fresh start and some navel-gazing, which probably explains why I've always loved the anticipatory countdowns and the flip of the page to January. I'm not one for making hard and fast resolutions that I burn out on by mid-January. I am one for thinking about the month and year ahead and working on all the things I already knew I needed to work on. 

2016 was a big year for my little business. Growth is good but it's also scary. A few weeks ago I was working on something that had fantastic potential but which also scared the hell out of me. I was chatting with a friend and fellow career pioneer about it and was explaining that I seemed to be following a trajectory that was getting familiar: "*hand is level* Wow, okay, this is interesting, this is exciting *hand goes up* wait, what am I doing *hand starts coming down, like a rollercoaster* oh my god this is terrifying I have no idea what I'm doing I am going to bomb *hand crashes out* okay, wait, I think I got this, I just need to rely on my experience and believe in myself *hand starts coming back up*" You get the idea. So imagine my delight when I discovered a much more eloquent visual version of this insane journey of throwing yourself out there:

Image from john.do.

Image from john.do.

There's nothing quite so reassuring as knowing you're not alone, especially when what you're doing is new to you.

That visual reminded me of another one. I don't know who drew this, but I think of it often, whether in work or in rowing or in my personal life.

These are things I'm reflecting on as we begin a new year. Wishing you good fortune, fun adventures, just enough challenge and fear, and the guts to see it all through.

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