Marketing Monday: What Do Copywriters Even Do, Part 2

This infographic was shared with me on Twitter last week (thanks, Leah!), and I love it.

A while back I talked about what copywriters actually do. Today I'm talking about it again! This infographic captures so well A) how and why I'm not Peggy Olson, 2) that I don't do anything with copyrighting, and D) why my business is more than just words.

Some favorite highlights include jaw-dropping stats on why content is important, the importance of data, and how digital copywriters are both left-brained and right-brained thinkers.

 Image from the inforgraphic, via expresswriters.com.

Image from the inforgraphic, via expresswriters.com.

Copywriters are also often their own editors, and thus it is my obligation to warn you of a couple of typos in this infographic. We all have our flaws, though.